Mobile Car Detailing: Is It a Good Option for a Car Wash Franchise Owner?

Car wash businesses all over the world have been multiplying at a fast clip ever since car owners realized that conventional garage washing is not effective enough to get rid of all the oil, dust, and dirt that have accumulated on their vehicles. That’s why more and more car owners are turning towards the newer methods for car care, such as mobile car detailing, to bring their cars back to their original pristine look.

Auto specialists have begun to expand their businesses to accommodate the influx of vehicles being scheduled for detailing work at their shops. Some of the really big names in the car detailing industry have even opted for franchising in order to expand their customer base and to establish branches across different cities.

Big bucks

A franchise is a contract one party is granted the exclusive rights to market a product or service in exchange for a fixed sum and a percentage of the profits paid to another party. If you seriously wish to participate in a booming market but are not confident that your entrepreneurial skills are enough to start your business from scratch, you might want to opt for a franchise instead.

All you have to do is to fork over the required franchise payment and accomplish the paperwork, and you’re done. Even if you’re buying into a fairly innovative business like a mobile car detailing shop, you can expect to have relative ease breaking into the market.

You don’t even have to have your own physical shop in order to start a mobile car detailing business. All you need is the mobile servicing unit to help you go from location to location and do your job.

Make it your own

Participating in the automobile care industry means acquiring a thorough understanding of how it works, what it takes to grow the business, and what customers (namely, car care owners) need. At the very least, you need some level of entrepreneurial techniques to help you cope with the job of running a full-blown business on your own.

Even though you’re already partaking of a stable business brand, you still have to put in hard work in order to ensure that it will remain successful in the long run. A tried and tested business model can only go so far if you don’t do your share, especially if you’re expanding into the newer technologies like mobile car detailing.

Before you buy into a business, you should have a fair idea of its performance and profits for at least the past five years. Some of the questions you might want to ask are: What is their unique selling point? What is their edge over their competitors? How good is their reputation with customers? What equipment do you need in order to service your customers? These are only just a few of the basic things you need to know before you sign up to become a franchisee, especially of a mobile car detailing franchise.

What’s the deal?

Auto detailing franchisees can expect to avail of exclusive benefits when they open their own franchise. First of all, they will be ensured of an exclusive customer location to ensure non-competition with other franchisees. That means that you will be able to maximize all the profit opportunities in your area instead of sharing them with another franchisee.

Second, your franchiser will provide you with basic car care training before you open shop as well as throughout the life of the franchise. You will also be given a comprehensive operations manual that can help serve you, should you encounter trouble with the business. This is especially important when you’re offering the newer innovations in the business, such as mobile car detailing or waterless car wash.

Finally, you will have extensive business support from a network of fellow franchisees who can help you out if you ever get into trouble in business, as well as share their expertise and knowledge with you.

Opting in a car care franchise means that you will need to help build the brand and grow the business. The market is on a slow but steady rise and the prospects are looking good. The newer trends like mobile car detailing are also quickly gaining popularity among car owners, so you can expect great profit-making opportunities along the way.

Start Car Detailing Business For a Lucrative Business Opportunity

You can start car detailing business in three different ways: the Mobile way, the express way, and the site-based. Out of all these three, the mobile business is the quickest and the easiest to start Car Detailing (CD) business and there are many customers, who prefer to have their car detailed in front of their eyes. It is also the business where you require the least investment of not more than $2,000. But it requires lot of stamina and patience on your part plus the drive to the clients’ place to fulfill your obligations even under strenuous conditions.

You have to do the exterior detailing like washing, waxing, and polishing the automobiles. You also have to do the interior detailing like removing the stains from the upholstery, cleaning the carpets and other types of foot mats. You have to polish and shine the wheels and the tyres also. The most important thing, you should know to be successful is the products that are used for CD. You should know for which type of paint, finish, and upholstery, which product gives good results and is safe to use.

Nowadays, the Express Auto Detailing is also becoming a lucrative business, so you can think to start CD business at any of the car wash, or auto dealer. You can also tie up with hotels having concierge services, car shows, Limousine companies, RV dealerships, gas stations etc. All these places are very customer potentials and can give you steady business.

The Express Car Detailing services are becoming very popular amongst those customers who cannot afford the full auto detailing service or cannot leave their car for many hours. These customers love to have cosmetically well maintained and have some sort of external protection for their vehicle. Many automatic car wash businesses offer this type of service, where they wash the car, dry it and then machine wax the car, to give it protection for around three months. They also offer express interior detailing and express carpet detailing services to their customers.

The idea behind the offering the customers the “Express Auto Detailing” is to offer a quick fix solution in a quick fix time. The site based CD business is the full-fledged CD business. You have to start CD business with lot of investment. It is an independent service and also the most rewarding of all. You can do multiple servicing at a time and hence earn more. In this business the customer leaves his automobile in your hands and then comes back at the stipulated time to pick it up. You can offer you your customers multiple choices in detailing. Hence if you have the investment capacity and a centrally located place to start your full-fledged CD business, you can start car detailing business on your own.

I Want to Start an Automotive Car Detailing Company

I see that you are considering starting an automotive car detailing company and that is a good choice because there are over 250 million cars in the United States of America in each year automakers sell another 17 million cars throughout our country. Let’s face it we are a car nation and therefore it makes sense if you’re going to start a small business of you’re own or a home based business you will want to start a company where you could have lots of customers.

Since everyone owns a car it makes sense to start in automotive car detailing company. But you need to consider a strategy of which type of customers you’re going to go after and how best to market to those customers. Often we see new automotive car detailing companies buying expensive phonebook ads and this is unfortunate because your best customers always come from referrals or friends of friends.

It takes a while to get the hang of car detailing because each car is a little different, but eventually you can become a master of the trade. There are two types of main customers in auto car detailing; there is the wholesale detail customer like car lots and auto dealerships and there is the customer who is a private party who owns a very expensive car and wants to keep it in pristine shape.

The going rate for wholesale auto detailing for car dealerships is between 50 and $75. But the average going rate for detailing for private parties can be his high as $100 to $200. Now you can see why so many people want to get into the automotive car detailing business and start a business in automotive car detailing of their own.

But I must warn you it is not easy work and if you do not do good job then you will not have the referrals you need to make a lot of money in the future. Every business is a risk and this is something you should consider in 2006.

The Top Three Car Detailing Supply Companies

There is an abundance of car detailing supply companies out there. Along with you local auto supply stores and hardware stores, (where a surprising number of detailing supplies can be found) to the flood of names that you can find online. Three of the better, online, sources are listed below.

o Autogeek carries some of the best names in car wax products, car polishes, auto accessories, polishers, and car detailing tools available anywhere. Autogeeks site is user friendly, allow you to shop by brand, car care category or keyword search and supplies a roadmap on the left side of the screen to help you find the store if you want to shop in person. You have at your fingertips a wide selection of car care kits, car waxes and polishes, car polishers, polishing pads, car covers, tire gauges, detailing clay and a long list of other supplies. Check them out at Autogeek.net and Autogeekonline.net, where you will also find some expert detailing how to guides and instructional videos.

o Meguiar´s has been in business since 1901 and has secured the confidence of millions of satisfied customers’ world wide for over a century. Their site offers a wide selection of products for both the professional and driveway detailer. Along with an excellent product selection, Meguiar´s web site has a how to center where you are able to watch videos on detailing and pick up tips from professionals and a community section with forums and lists of car clubs and car shows. Meguiar´s is the world leader in car surface technology. Their NXT Generation® Tech Wax® 2.0 features new, technologically advanced, formula that delivers an amazingly deep, lustrous, wet look shine that is stunning.

o Chemical Guys.com is an online, factory direct wholesale warehouse, for professional car wash and car detailing supplies. Open to the public and car care enthusiasts Chemical Guys specializes in custom formulations and private labeling programs that are available for both private parties and businesses. With a wide selection of car wash chemicals, mobile detailing products and accessories, microfiber towels, detailing tools, equipment, training and support, including 24/7 business start up and product support ChemicalGuys.com is a truly one stop shopping experience.

There are many other possibilities out there for your car detailing needs. Take the time to shop around and get the best prices, best products and best service for you car detailing supply needs.

Car Wash Customers Are Challenged by Service – Here is Some Advice

Car wash customers of fixed site locations often complain about the service, the quality, the price, the labor, and along with the attitudes of the staff. Indeed, in many communities car washes have lobbied to prevent home washing, car wash fundraisers, and even mobile auto detailing services from operating. Now, these customers are forced to go to the car wash where they get less than stellar service.

Having been in and around the car wash industry all my life, I am amazed at the lousy service that is provided by at least 65% of the car washes out there and it turns out that customers and surveys show a negative view of car washes in even a higher ratio.

Explain What You Want Done in Detail

When you pull into a carwash and talk to the service writer you need to ask specific questions and explain to the service writer any additional problems you have and make sure that they will be addressed. For instance, if you have spilled coffee inside of your car and you want that cleaned properly, you need to make that clear.

If you have extra dog hair in the trunk you need to explain that as well. Maybe you have stuck your dog in the trunk because he barks too much. The service writer will then write down all this information on a sheet, and see to it that it gets done and completed properly. (hopefully he won’t call PETA on you!)

Before Leaving the Car Wash Lot

Before you get into your car and drive away, you should inspect it briefly and point to any spots that you feel has not been done properly. You must make sure that no water is dripping out of cracks, which will later blow across the car and end up as dried water spots.

If the car is not done properly you need to either talk to the service writer or have the person drying the car fix the problem. If the person drying the car does not speak English, go find someone that does and do not be intimidated by this. Do not yell, in English at them, they won’t understand anyway, and will just laugh at you.

Far too often, car wash customers are challenged by the service of fixed site carwashes, and now with new rules and regulations, and local city ordinances the consumer is not allowed to wash their own cars in their own driveway and they are forced into this lousy service. You must not let this get the best of you. I sure hope you will please consider all this.